Product Design for first digital investment platform in Romania

iFonduri is the first fully digital investment platform in Romania, designed to provide simple and secure access to global markets.

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Challenge

No Digital Entry Point for Investing in Romania

iFonduri needed to introduce digital investing to Romanian users who had never had access to an online investment platform before. Without automated onboarding, clear guidance, or an intuitive product structure, people didn’t know where to start or how the process should work. The challenge was to design a platform that removes this barrier entirely — simple to enter, easy to understand, and accessible for different ages and experience levels from the very first interaction.

Outcome

I Designed an MVP That Helped iFonduri Acquire 100+ Clients in Just 30 Days

I designed a simple and secure investment flow that guides users from onboarding to their first investment with clarity and confidence. The platform feels understandable for beginners and efficient for experienced investors — making investing accessible at every level.

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